“What is the use of a book, without pictures or conversations?” That’s the question Alice asks at the beginning of Lewis Carroll’s classic adventure. Perhaps Mr. Carroll knew more than he realized. 3D Movies. Multitouch screens. iPads. Everywhere you look, consumers increasingly demand more of an “experience” when engaging with their content, be it a book, a movie or their computers. This change in expectations has put pressure on the print world to deliver a similar experience in that medium.
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